BMW / Zanardi

Despite losing both of his legs in a horrifying 2001 crash, Alex Zanardi was far from done with racing. With engineering and support from BMW, he returned for the 2019 Rolex 24 at Daytona.

We made this to thank him for his return to motorsport and for being an inspiration everywhere.

This started out as a script I took directly to Rich Silverstein. Then I got to put this together with two kick-ass creative directors, Wes Phelan and Matt Edwards.

(Mom if you’re reading this you can see the adweek here)

CD: Wes Phelen, Matt Edwards