PANTENE BEAUTIFUL LENGTHS
Hair donation is completely under-appreciated. Pantene Beautiful Lengths celebrates it like no other.
When you donate with Pantene, you have an impact you can see.
Leeah, my art director, really committed to this project. I tried to keep up.
Pinterest and Instagram are great places to find your next hairstyle, so we'll create animated ads to show them what their hair does for others.
In-store + Packaging
Out of Home
As a way to thank donors, we'll use their signatures to create out of home murals.
We put together a donation kit to streamline donations. It includes a tape measure, envelope for your hair, and thank you card for you to sign off on your donation.
Pantene Beautiful Lengths donation program needed a voice and a call to action. We streamlined the donation process to make the donation process easier than ever.
Behind the Scenes
I can write and sweep.
AD: Leeah Emerson