COTTONELLE WIPES

Newsflash: Women poop.

It's time we stopped acting like it's a new thing and telling women to keep it hush-hush.  

So let's talk about number two. Yes, that means poop. 

Out of Home

Gift Set

We created a gift set that will be left behind at female college dorms. There's also a version for Valentine's Day that men can get their favorite girl. 

Social

As part of enlightening the world about how women poop, we'll be taking over social media with celebrity endorsements about how they #dothetwo too. 

Ambient

Our message will not be silenced, so we'll place wipes in bathrooms of high-traffic areas. 

Guerrilla

Finally, we'll plant #dothetwo stickers in public places to mark the best bathrooms. 

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AD: Jordan Moody